130,000 Souls

The Cedar Rapids Police Department asked Flow to craft a message to the community that conveyed how they felt about their work. The video was also to be used as a tool in their recruitment efforts, helping introduce new officers to the community and set the tone for the culture of the department.

When we played the video for him that first time, it was the only instance we’ve seen our chief of police get teary-eyed.

Creative Direction: Courtney Ball
Script: Courtney Ball
Cinematography: Josh Booth and Faraz Shah
Editing: Josh Booth