Good Help is Hard to Find

 In Flow Blog

Good help is hard to find.

This is especially true with ultra-low unemployment rates making competition fierce for most employers. When you’re looking for the right people to join your company, how can you do more than post a job ad?

SHOW them who you are in the most engaging way possible.

People engage with video so much more quickly than a block of text. They can’t help it. We’re visual creatures, and images just work better at capturing our attention than written words. Video can also create an impression in a few seconds that it might take three paragraphs of text to convey. There’s a reason they say a picture is worth a thousand words. It’s so much more true with video. (EXAMPLES BELOW)

Let the experts help!

You’re good at what you do. That’s why you’re in a position to hire people! Most likely, video production isn’t in your wheelhouse. So, for the love of all things good, let people with the right expertise help you by paying them to do what they do well! Hire a video production company. Maybe that’s Flow, or maybe someone else is a better fit for your organization. Either way, I guarantee you that making a bad video is not going to help you attract new talent.

Make sure your videographer listens to you.

Below are two recruiting videos made by Flow Media. They’re quite different because the organizations hiring us to make them had different personalities and goals. Recruitment is not the time for a cookie-cutter approach. Whomever you hire, make sure they take the time to learn how to speak your language.

Have questions? Get in touch!

We’re always happy to help you think through ways to better communicate with the people you need to reach most.

Happy hunting!
Courtney Ball

CEO, Flow Media
[email protected]

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